What else can Apple do, to make our society love them even more? Well Apple already has begun to think of one more reason to make them more loved by software developers. The new iPhone 3.0 that was released June 17th has a feature that makes it easier to make purchases using iPhone applications and therefore, allowing developers to make more money from the software they create.
For example Electronic Arts founder Trip Hawkins couldn’t wait for the new upgrade because his latest program Digital Chocolate, sells games for cell phones. With the new version of the iPhone Digital Chocolate can sell additional products, whereas with the older versions of the iPhone there was only a one-time fee for each of the fifteen games. Trip Hawkins said "There's no question that players buying games for a one-time fee wouldn't be spending anywhere near this kind of money." Digital Chocolate plans to have released 100 iPhone games in a year. You better believe that the mobile gaming industry is not the only ones going to be making money off the new update of the iPhone. Handmark a mobile app, is considering offering a new app called “Zagat to Go”, which is an application that would regularly update reviews of 40,000 restaurants, hotels, and shops. Also, Newspaper USA Today plans to start charging monthly and annual subscriptions for news apps. According to the data, collected from around 30 million downloads of several hundred applications, the drop-off rate for paid apps is around 70%.
Nevertheless the software makers pocket seventy percent of the revenue generated by the application they sell for Apple’s devices and Apple gets the other thirty percent and gives developers to keep writing software for their devices. Jeremy Liew, managing director at venture capital firm Lightspeed Venture Partners said “The App Store has generated about $318 million in sales since its debut a year ago and could dramatically increase its revenues.”
Well it is always about competition and improvement in our society today. Technology shows how our society works very well. Apple always is pushing the limit for new and exciting things. They have so much competition that they have to make themselves known and wanted. They are not only making our society enjoy their products but also developers because they are helping each other make money.
References:
Article Used: Kharif, Olga. Apple iPhone Software: Developers See Green. 16 June 2009. 29 June 2009 http://www.businessweek.com/technology/content/jun2009/tc20090616_915518.htm.
Interesting Statics for Apple iPhone Apps. 23 Feb. 2009. 29 June 2009 http://www.iphone-singapore.com/iphone-applications/interesting-statistics-for-apple-iphone-apps/.
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