Article 15: July 1

To be honest I had never heard of Acer until last year when my friend and boyfriend both got an Acer laptop. However, now I know Acer and it is said that Acer is making a strong impact on the PC world and is helping Taiwan climb up the technology chain. Gianfranco Lanci, the chief executive of Acer is becoming rather popular because he has turned Acer into a well organization that is ready to take over the PC world.

Acer seems in a very good position to overtake Dell, the world’s second-largest seller of personal computer and if that does happen Acer would only be behind Hewlett-Packard; no computer company outside the United States has ever climbed so high. Roger L. Kay, a PC industry analyst and president of Endpoint Technologies Associates said “That is a big achievement, and they have beaten the odds.” Acer has now reached number three in the global computer business and has gone through a corporate reinvention.

Acer has been around for fifteen years but has really united as a company. One part of Acer would make computers for other PC sellers that would then put their labels on them. Another part of the company would make computers with their label. Then in 2000, Acer began ending their manufacturing division. They finally decided to focus on their own company and started producing laptops and Acer started to become favored. Acer’s market last year grew by three percent to 10.9 percent, while Dell only grew in 0.1 percent to 15 percent. Acer has continued to narrow that gap this year, 11.6 percent of the market to Dell’s 13.6 percent. However, Acer's 5.25 million units were also notable. The manufacturer used a strong retail and channel presence in Europe and Asia to overtake Dell, DisplaySearch's director of notebook research, John Jacobs, said (Shah 1).

I believe that Acer is going to be good for technology and the PC world. It allows for our society to have more options to choose from and allows for competition, which means better products and lower prices.

References:
article used:Vance, Ashlee. Acer’s Everywhere. How Did That Happen? 28 June 2009. 29 June 2009 http://www.theledger.com/article/20090628/ZNYT01/906283000/1068/YOURTOWN29?Title=Acer-x2019-s-Everywhere-How-Did-That-Happen-.

Shah, Agam. Acer overtakes Dell in laptops sales. 6 Mar. 2008. 29 June 2009 http://www.techworld.com/mobility/news/index.cfm?newsID=11636&pagtype=samechan.